Content Creation

A content creator is someone who is responsible for the contribution of information to any media and most especially to digital media. They usually target a specific end-user/audience in specific contexts. A content creator can contribute any of the following:

Blog posts
Email newsletters
Social media copy (one of my favourites!)
Video marketing/editing
Graphic design and more!
They can also create offline content such as brochures, client packets and so on, but today, we’ll be focusing specifically on digital content creation.

what is a content creator?
4 of the best reasons you need an online content creator

Your web design, images, fonts and colours do make up a huge part of your brand. But content is what makes people take action.

Think of visual marketing as a first impression and content marketing as the impression that lasts. Telling the story of your brand is what builds loyalty (people buy from people, remember?) and in order to tell your brand’s story you need to use words.

Visuals don’t give the full message. On my Coaching page, if I simple put a picture up of me on my laptop, would that help people understand what it is I actually do?

It’s a generalised example I know, but it still backs up the fact that words are important. Mix the two together, with branded visuals and actionable copy, that’s the start of a pretty perfect online marketing strategy.

Your website acts as the shopfront for your brand and is there to do one job – tell the right people about what you do and connect you to those people. There are many ingredients that help to accomplish this, but content is involved in every aspect of the process.

Let’s take a look at some of the ways content can help build relationships with your audience:

Each blog post can contain a personal story, so while you’re teaching them, you’re also connecting with them.
If you write about something they struggle with and show that you understand, they’ll feel understood and be able to relate to you.
Content enables you to use your own voice to share what’s special about your brand and what makes you different.
It adds up to the whole mission, values and the “why” behind why you do what you do.
I can’t bear it when I go to someone’s website and there’s just a series of images on there with no information whatsoever.

I get that some people want to show off their photography and design skills, and they’re fantastic skills – but there’s one problem. While you write to impress your reader first, there’s also something else you’re working to impress: search engines.

There is MUCH more that goes into writing a blog post than we think, so it’s important to make sure we’re covering every aspect, from headlines and subheadings to sentence and paragraph length.

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